Freddo Kresna Tjoenedi, a name synonymous with innovation in technology and strategic thinking in trading, started his journey from humble beginnings. His early life and education laid the groundwork for his remarkable career as an IT director, programmer, and entrepreneur.
A Curious Mind in the Making
From a young age, Freddo Kresna Tjoenedi was surrounded by a rich tapestry of business and mechanical activities. Born into a merchant family in Kediri, Indonesia, his early environment played a significant role in shaping his curiosity and hands-on skills. His family owned a wholesale grocery store and warehouse, providing him early exposure to the dynamics of commerce. Beyond this, they operated as distributors for Chinese motorcycle brands like Wuling and Lifan, along with running a motorcycle workshop.
Freddo’s inquisitiveness extended beyond academics. During his junior high and high school years, he actively helped his family in their business ventures. He gained firsthand experience in operating the store and performing mechanical work in the workshop. Tasks such as assembling motorcycles, overhauling engines, fixing issues, and performing tune-ups became part of his everyday life.
These experiences nurtured Freddo’s problem-solving mindset. Working on motorcycles required precision, patience, and a keen understanding of systems—skills that translated seamlessly into his later pursuits in technology. This combination of business and technical exposure laid the foundation for his interest in exploring how systems worked, whether they were mechanical or digital.
Freddo’s early life stands out as a blend of practical learning and real-world application, where he developed the resilience, adaptability, and curiosity that continue to define his journey today.
A Strong Educational Foundation
Freddo began his academic journey at St. Yoseph Elementary School in Kediri, where his curiosity for learning took root. At SMPK Petra Kediri, he nurtured his growing interest in science and technology, developing the discipline and determination that would define his later years.
In high school, Freddo attended SMUK St. Augustinus Kediri, majoring in Social Sciences (IPS). Despite a rough start, he persevered, turning his difficulties into lessons in resilience.
Higher Education and Early Career Exposure
Freddo pursued his higher education at Widya Kartika University in Surabaya, majoring in computer science and information technology. His first semesters were particularly tough, with an initial GPA (IPK) of 1.6. Although he excelled in non-technical subjects, mathematics, particularly calculus and statistics, proved challenging. However, through hard work and self-discipline, Freddo turned things around, becoming the first graduate of his 2007 cohort, completing his degree in four years (eight semesters) with 2.96 GPA ( IPK / index prestasi kumulatif ).
While in university, Freddo gained early exposure to the professional world:
- Internship as Assistant Manager (Semester 3): He interned at a contractor company specializing in railway construction, gaining insights into project management and teamwork.
- Junior Programmer at CV Sentra Teknik Indonesia (Semester 5-7): Freddo honed his programming skills, balancing work and studies effectively.
Entrepreneurial Dreams and Early Freelance Projects
During this period, Freddo dreamed of establishing his own software house. He began taking freelance programming projects, working with clients such as:
- Sido Gede Transport, Surabaya
- Duval Cosmetics, Surabaya
- Plaza Mulia, Samarinda
Additionally, Freddo taught computer skills to high school students, sharing his knowledge while refining his teaching and technical expertise.
Campus Leadership and Organizational Involvement
Freddo’s leadership qualities shone during his university years. He actively participated in student organizations, serving in key roles such as:
- Member of HIMATIKA (2008-2009)
- Chief of HIMATIKA (2009-2010)
- Chief of the Student Legislative Body (BLM, 2009-2010)
These experiences helped him develop skills in team management, public speaking, and strategic planning, preparing him for leadership roles in his career.
Facing Reality and Shaping Future Goals
Freddo graduated in 2011 with a clear understanding of the challenges ahead. Realizing the need for more knowledge, capital, and sales expertise to launch his dream company, he chose to prioritize immediate stability. Instead of freelancing full-time, Freddo became a staff web programmer. This practical step allowed him to gain valuable industry experience and save for future endeavors.
A Self-Learner at Heart
While his formal education was significant, much of Freddo’s expertise stemmed from his self-driven learning. As the digital world expanded, Freddo kept pace by exploring new programming languages, delving into server management, and experimenting with network configurations.
He immersed himself in learning platforms, online forums, and communities, constantly upgrading his skills in PHP, Java, Python, SwiftUI, and frameworks like Yii2. This commitment to lifelong learning became a defining trait, enabling him to stay ahead of technological trends and adapt to new challenges effortlessly.
Influence of the Indonesian Market
Living and studying in Indonesia provided Freddo with unique insights into the region’s needs and opportunities. He realized early on that the growing demand for technological solutions, coupled with Indonesia’s vibrant entrepreneurial spirit, presented an ideal environment for innovation. This understanding later inspired his ventures targeting the local market, where he combined his technical expertise with a deep awareness of consumer needs.
Building the Foundation for Leadership
Freddo’s early life and education not only equipped him with technical skills but also honed his leadership abilities. Through various academic and extracurricular activities, he learned the importance of collaboration, adaptability, and vision—qualities that would serve him well in his roles as a director and entrepreneur.